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Hello,
I'm Lee, a senior design researcher at Lloyds Banking Group. I listen to people and make sure they're heard.
I've led research across academia and industry to solve real world problems for real life people. I've developed design guidelines for generative AI, worked on psychometrics, optimised live products and services, and identified opportunities to enter new markets with innovative products that have substantially increased company valuation and opened new revenue streams.
A qualitative researcher by design and a quantitative researcher by desire, particular areas of interest include: wellbeing & mental health, persuasive technology, culture, creativity, EDIB, and the employee life cycle.
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